How to Engage with Your Audience on Social Media

Kimberley Coyle, Owner of Kim Coyle Content Creation

Generating engagement on social media can be a challenge! With content being posted and shared at a mind-boggling rate, you may wonder how your content can stand out and get the interactions and conversions it deserves.

Scroll-stopping content usually doesn’t just happen. First, focus on your message. Then, encourage the user to interact by incorporating one of the following:

  • A specific call to action
  • A question for the user to respond to that relates directly to the message
  • A prompt which encourages the user to leave a comment
  • A polling question, survey, question box, etc.

A call to action should include a link or contact information that quickly and easily takes your reader directly to where you want them to go. Don’t leave it to them to try and figure out what you want them to do or where they should go.

Another method to drive engagement is to utilize the range of useful tools offered by social media platforms. They can include polls and question boxes to quizzes and sliding scales and more. Use these features to gather audience feedback and then use the information collected as future content.

Keep in mind communication should always be a two-way dialogue. This creates a mutual relationship, which is a win-win situation. If you want people to engage with your content, you should reciprocate by interacting with your followers and others in your industry.

Think of your favourite brands and businesses and their online presence. What makes them stand out? Chances are, they are the ones that connect with their customers by liking, sharing and commenting on their customers’ content, rather than blatant product promotion and overly corporate messaging. They also respond to messages and comments quickly and genuinely, so their customers know they care and are there for them.